» » High Visibility: The Professional Guide to Celebrity Marketing

Free eBook High Visibility: The Professional Guide to Celebrity Marketing download

by Philip Kotler

Free eBook High Visibility: The Professional Guide to Celebrity Marketing download ISBN: 0434910244
Author: Philip Kotler
Publisher: Butterworth-Heinemann (March 1, 1990)
Language: English
Pages: 320
Category: Work and perfomance
Subcategory: Marketing and Sales
Size MP3: 1585 mb
Size FLAC: 1331 mb
Rating: 4.4
Format: doc lrf lit lrf


To get the free app, enter your mobile phone number.

The Father of Modern Marketing. Kotler, Philip and Milton Kotler. High Visibility: The Making and Marketing of Professionals into Celebrities. New York: Dodd, Mead & C. . Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities.

High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help .

High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition.

High Visibility book. 0434910635 (ISBN13: 9780434910632).

Mobile version (beta). FB2 PDF MOBI TXT RTF. Converted file can differ from the original. If possible, download the file in its original format.

High visibility: the making and marketing of professionals into celebrities. Irving J. Rein, Philip Kotler, Martin R. Stoller. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong. Philip Kotler, Kevin Keller.

This enlightening book describes and explains the new industry that has .

This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you-as a this muchsought-after celebrity. Kotler, Rein, and Stoller lift the cloak of invisibility from the celebrity industry to show how they can and do make people into marketable products. - Thomas L. Harris, Former Chairman Golin/Harris Communications. Every 'player' can benefit from this book.

Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N.Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & C. 1987.

Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989.

The Professional Guide to Celebrity Marketing. Authors: O'Connor Philip Kotler Irving Rein Marty Stoller. ISBN-13: 9780434910243. Marketing Armstrong, Gary.

The classic guide to personal and public image making-now updated for the digital age The groundbreaking .

High visibility is not just a matter of vanity any more - it's a fact of life. Today, throughout all sections of society, you gain power not because of your ability but your visibility. This feeling has become so strong that professionals of all kinds - businesspeople, lawyers, doctors, entertainers, athletes, politicians and others - are finding out that they are only as successful as they are visible. To match this trend, a new industry has evolved, dedicated to helping people achieve this much-sought after high visibility. Destroying the fallacy that success comes only to the able and the lucky, "High Visibility" describes the manufacturing and marketing techniques that increasingly separate the powerful from the powerless. Based on numerous case studies, this book shows how the process of celebrity marketing works and how it can be harnessed by anyone who wants to understand and use high visibility in their own careers and lives.