Free eBook High Visibility: The Professional Guide to Celebrity Marketing download
by Philip Kotler
Author: Philip Kotler
Publisher: Butterworth-Heinemann (March 1, 1990)
Category: Work and perfomance
Subcategory: Marketing and Sales
Size MP3: 1585 mb
Size FLAC: 1331 mb
Format: doc lrf lit lrf
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The Father of Modern Marketing. Kotler, Philip and Milton Kotler. High Visibility: The Making and Marketing of Professionals into Celebrities. New York: Dodd, Mead & C. . Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities.
High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help .
High Visibility unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how the current culture and trends have affected brand building, and the problems and solutions for attaining personal and professional brand recognition.
High Visibility book. 0434910635 (ISBN13: 9780434910632).
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High visibility: the making and marketing of professionals into celebrities. Irving J. Rein, Philip Kotler, Martin R. Stoller. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong. Philip Kotler, Kevin Keller.
This enlightening book describes and explains the new industry that has .
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you-as a this muchsought-after celebrity. Kotler, Rein, and Stoller lift the cloak of invisibility from the celebrity industry to show how they can and do make people into marketable products. - Thomas L. Harris, Former Chairman Golin/Harris Communications. Every 'player' can benefit from this book.
Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N.Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & C. 1987.
Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989.
The Professional Guide to Celebrity Marketing. Authors: O'Connor Philip Kotler Irving Rein Marty Stoller. ISBN-13: 9780434910243. Marketing Armstrong, Gary.
The classic guide to personal and public image making-now updated for the digital age The groundbreaking .