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Free eBook Getting business to come to you: Everything you need to know to do your own advertising, public relations, direct mail, and sales promotion, and attract all the business you can handle download

by Paul Edwards

Free eBook Getting business to come to you: Everything you need to know to do your own advertising, public relations, direct mail, and sales promotion, and attract all the business you can handle download ISBN: 0874776449
Author: Paul Edwards
Publisher: Distributed by St. Martin's Press; 1st edition (1991)
Language: English
Category: Work and perfomance
Subcategory: Marketing and Sales
Size MP3: 1233 mb
Size FLAC: 1626 mb
Rating: 4.3
Format: rtf lrf doc lit


Edwards, Paul, 1940-; Edwards, Sarah (Sarah . ; Douglas, Laura Clampitt.

Edwards, Paul, 1940-; Edwards, Sarah (Sarah . Home-based businesses, Advertising, Marketing. Books for People with Print Disabilities. Internet Archive Books. Uploaded by RolandoJ on March 31, 2010. SIMILAR ITEMS (based on metadata).

Getting Business To C. .I still refer to this book 3 years later. It has really helped me find a niche for my business and help me with "word of mouth" marketing. I really liked all the worksheets and found them to be easy and thought provoking. It's a big book but well worth the time and money. There are a lot of great helps when it comes to marketing in this book.

Getting Business to Come to You: Everything You Need to Know to Do Your Own Advertising, Public Relations, Direct Mail, and Sales Promotions and Attract All the Business You Can. EAN/UPC/ISBN Code 9780756764708. Brand Diane Pub Co. Book.

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What business owners need to understand is that Google has given the advantage to local business owners by engaging in the most immediate of all audiences, which, many times, aren’t reached at a personal level by huge brands. Charles Kim, Executive Digital. We've shifted toward a hyperlocal and intimate approach to actually reach consumers in a cluttered landscape.

What kind of business do you want to start? What does your industry look like? . Pitch your needs to friends and family.

What kind of business do you want to start? What does your industry look like? What will it look like in the future? Market strategies. What is your target market, and how can you best sell to that market? Competitive analysis. It can be hard to separate business from personal relationships, but if you’re considering asking for a loan, here’s a resource you can use to make it as straightforward as possible. Request a small-business grant. Start by checking out our guide to small-business grants.

It’s unlikely businesses want to advertise in a podcast together with five of their direct competitors. Podcast advertising is definitely a beneficial tool for businesses, whether you host your own podcast or are looking for new advertising channels

It’s unlikely businesses want to advertise in a podcast together with five of their direct competitors. Furthermore, podcast are typically compact shows designed for listening during the way to work or while doing household chores. If you start adding ten 60-second ads to a podcast, the length will naturally increase. Podcast advertising is definitely a beneficial tool for businesses, whether you host your own podcast or are looking for new advertising channels. The industry is on the rise and you can reach a dedicated and passionate audience through this medium.

User reviews
Uylo
This has got to be one of the best marketing books out there for small businesses. The authors really have a good understanding of what it's like to be starting out, and the mistakes that can be made -- and how to do it RIGHT instead!

My only complaint is it is a bit wordy at times. One good example serves the purpose, and we are given 5. So skim on once you get the point. There is a ton of meat here. Great great stuff. Well worth the money spent.

Edit: March 2008 - I have to add something that is really getting to be a problem for this book: it was published in 1998. The resources it lists are often 15 years old or more. I hope the authors will consider a third edition soon. I really would no longer recommend this book, as it is just too out of date. A good used copy might be worthwhile, but skip the resources. "Modem a photo"? Wow.
Kendis
I ordered this book to expand my writing business. In the first 20 pages of it I've already found practical things to implement...and a couple places I was headed in possibly the wrong direction. In skimming the rest of the book it's more of the same - totally applicable not only for expanding a business but equally valuable if you're STARTING a business. The other thing is while many books cover just one kind of business - the tips here could be used equally by pet services, accounting, writing and other businesses. Work smarter. This is also not just for sales jobs. With promotion ideas you can weave it you can promote without several thousand dollars in revenue to do so.
Skyway
As the owner of a service-oriented sole proprietorship, it's difficult to find business books that are relevant to what I'm doing, as most assume you have a product, a management team, different departments, etc. This book is not like that at all.

This book comprehensively covers all aspects of small business ownership--from deciding what kind of business to start to keeping it going to growth--without making any assumptions about the specifics of your business. The suggestions given are creative, effective, numerous, and easy to implement regardless of the size of your business or your budget.

This is a book that belongs in every small business owner's library.
Winail
If you own a business and you want ideas for marketing, this book is for you. There's something in it for the beginner and for the expert, and I don't think you could ever use all of the ideas it provides. I started putting some of the tips to use the day the book arrived (even before I had thoroughly read it--after just flipping through it a bit) and my business saw the results very quickly. I highly recommend this book, especially for small business owners.
Kamuro
Good for focusing on your niche market. If you don't have a really good idea of what your business will specialize in this will help you focus.

I am very clear about my business. So that aspect isn't that useful to me. However, there are lots of great ideas.
ALAN
I really believe that if anybody couldn't find something inside of this book to help them promote their business that they just haven't read it very well.
Mogelv
There is so much information in this book that you will never need. It could have been broken up into a series of of book on different methods for getting Businesses to come to you. The title is misleading, because the businesses don't actually come to you. Like any other marketing strategy, you must go out and get business. I found it an interesting read, but a waste of time when it comes to getting business. Why? As you wade through this thick book trying to find information that will serve your particular needs or that of your business, you will waste a lot of time.
I had read this one at a library and decided to buy the book. I still like it and would keep it as a reference.