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Free eBook Strategic Market Management download

by David A. Aaker

Free eBook Strategic Market Management download ISBN: 0470088052
Author: David A. Aaker
Publisher: John Wiley and Sons (WIE); 7th edition edition (October 30, 2006)
Language: English
Category: Work and perfomance
Subcategory: Management and Leadership
Size MP3: 1367 mb
Size FLAC: 1930 mb
Rating: 4.8
Format: lrf txt azw doc

Ships from and sold by Yesi Book Store.

Ships from and sold by Yesi Book Store.

Great book for my college class!!! I bought it because I'm a business major and this book had concepts that are useful for all businesses and markets. Great information that will be applicable for a lifetime. Great reference for any marketing or business class.

Author(s): David A. Aaker. ISBN: 0470056231 (ISBN13: 9780470056233). Strategic Market Management: Global Perspectives (Paperback). Published May 24th 2010 by John Wiley & Sons. Paperback, 354 pages.

Strategic market management. by. Aaker, David A. Publication date. Marketing, Marketing, Strategisch management, Strategisches Management, Marketingmanagement.

Strategic Market Management: Global Perspectives ismotivated by the strategic challenges created by the dynamic natureof markets. The premise is that all traditional strategicmanagement tools either do not apply or need to be adapted to amore dynamic context.

By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives

David A. Aaker (b. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books

David A. 1938) is a brand consultant, CEO of Prophet consultancy and author of 12 books. Strategic management - is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. This is a dummy description. Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. David A. Aaker is the . He has published over 100 articles and is the author of 13 books. By (author) David A. Aaker, By (author) Damien McLoughlin. Grether Professor of Marketing and Public Policy at the Haas School of Business, University of California at Berkeley. He received the MIT Buck Weaver Award in 2004 for contributions to the advancement of theory and practice in marketing science.

User reviews
This book is divided into 2 parts. Part I of the book (chapter 2 to 6) covers strategic analysis, with emphasis on customer, competitor, market, environmental and internal analysis. Part II (chapter 7 to 15) covers the development and implementation of strategy.

For part I which covers both internal and external analysis, the 4P's of the marketing mix (product, price, place, promotion), this book merely scrimps through the concepts. Instead I will recommend the book "Marketing" by Roger A. Kerin, et al, which provides more comprehensive approaches. However, the book "Marketing" does not dwell on strategic management and this is where the strength of this book comes in.

Part II provides insight into creation of sustainable competitive advantages and synergy, creation and leveraging of brand equity, approaches to handle strategic uncertainty in making strategic decisions, growth strategies and implementation strategies. There are multiple growth strategies available, such as energizing existing businesses, leveraging, creating new businesses and globalizing businesses. By identifying and constructing a company's business portfolio, such as classification of products or brands into cash cows, stars, dogs and problematic child according to the BCG growth-share matrix, the appropriate brand portfolio strategy can be employed, such as exiting, milking, divesting or expansion strategies. It further elaborates on the needs to prioritize and trim the brand portfolio, offering guidelines on the strategic brand consolidation process.

In this digital era, I am surprised by the numerous grammar/typo errors found in this book and thereby implying a slack proof-reading process. However, since the main focus is on the quality of the contents, I found this book being able to offer an insight into the strategic aspects of management.
A complete approach for strategic management, specially considering the constant chage of business environment.
I used this book in my strategic class for MBA, this is the single best book I've ever read in marketing; the professor of this class is not top-notch, but the book he recommended is top of the top!

It's so concise yet full of examples, it provides the best frame work to solve real business problems, I wish all the VP in marketing in big companies could read this book.
great product . Delivered as promised.
Hǻrley Quinn
What a great price.
This book was dense to read but I learned so much about marketing strategy from this book and my UC Berkeley Extension Marketing Strategy course. I definitely had to read this twice to make sure that I was digesting the material.What I liked about this book was that the author used well known global companies (Google, Cisco, Tesla, Gap, among others are mentioned)as examples for marketing strategy concepts.
This is a great book for every strategist and marketer. Have used it over the years and it's unparalleled in its approach and depth of focus.
This book is not about the 4Ps of marketing. It's a compact book about market management strategies. You only need to spend 5 minutes on a chapter and you'll get key valuable information. Like it.