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Free eBook Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in Education) download

by Joel Spring

Free eBook Educating the Consumer-citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in Education) download ISBN: 0805842748
Author: Joel Spring
Publisher: Routledge; 1 edition (April 3, 2003)
Language: English
Pages: 267
Category: Teaching and Education
Subcategory: Schools and Teaching
Size MP3: 1228 mb
Size FLAC: 1596 mb
Rating: 4.5
Format: lrf doc rtf txt


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FREE shipping on qualifying offers. In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century .

Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market.

Consumer education has been part of the school system since its early days in.

Consumer education has been part of the school system since its early days in the nineteenth century. Educating the Consumer-Citizen reminds us that life has other dimensions-and that schools can only be fully understood in relation to these dimensions.

Educating the consumer-citizen: A history of the marriage of schools, advertising, and media. The data, from a dual medium school, is used to explore unique literacy practices that lay the foundations of workplace literacy based on culturally contextualized texts and pedagogies. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. Spring, J. (2004). (2005). The American school 1642–2004 (6th e. New York: McGraw-Hill.

In "Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, " Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century.

Spring first defines consumerist ideology and consumer-citizen and .

Series: Sociocultural, Political, and Historical Studies in Education. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.

Informationen zum Titel Educating the Consumer-citizen von Joel Spring aus der Reihe Sociocultural, Political, and Joel.

Informationen zum Titel Educating the Consumer-citizen von Joel Spring aus der Reihe Sociocultural, Political, and Availability is subject to change. Educating the Consumer-citizen Joel Spring Lawrence Erlbaum Associates, 2003 . catalog.

In contrast, the underlying premise of the book appears that media ought to be independent of influence. Educating the Consumer: A History of the Marriage of Schools, Advertising, and Media By Joel Spring Lawrence Erlbaum Associates, 2002. This sentiment is best articulated in the last line of the book, following the author's various prescriptions for reform: "Only to the extent that such developments succeed can we hope to see media that are free and independent.

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He then traces the rise of consumerist ideology in the 20th century by looking closely at: the impact of the home economics profession on the education of women as consumers and the development of an American cuisine based on packaged and processed foods; the influence of advertising images of sports heroes, cowboys, and the clean-shaven businessman in shaping male identity; the outcomes of the growth of the high school as a mass institution on the development of teenage consumer markets; the consequences of commercial radio and television joining with the schools to educate a consumer-oriented population so that, by the 1950s, consumerist images were tied to the Cold War and presented as the "American way of life" in both media and schools; the effects of the civil rights movement on integrating previously excluded groups into the consumer society; the changes the women's movement demanded in textbooks, school curricula, media, and advertising that led to a new image of women in the consumer market; and the ascent of fast food education. Spring carries the story into the 21st century by examining the evolving marriage of schools, advertising, and media and its ongoing role in educating the consumer-citizen and creating an integrated consumer market. This book will be of wide interest to scholars, professionals, and students across foundations of education, history and sociology of education, educational policy, mass communications, American history, and cultural studies. It is highly appropriate as a text for courses in these areas.