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Free eBook The Silver Market Phenomenon: Marketing and Innovation in the Aging Society download

by Florian Kohlbacher,Cornelius Herstatt

Free eBook The Silver Market Phenomenon: Marketing and Innovation in the Aging Society download ISBN: 3642143377
Author: Florian Kohlbacher,Cornelius Herstatt
Publisher: Springer; 2nd ed. 2011 edition (October 27, 2010)
Language: English
Pages: 465
Category: Social Sciences
Subcategory: Politics and Government
Size MP3: 1431 mb
Size FLAC: 1961 mb
Rating: 4.6
Format: rtf mobi lrf mbr


Therefore The Silver Market Phenomenon is timely and right on target. It is no coincidence that it emanates from Japan, a country that treats senior citizens with respect. But the scope of the book is global with authors from both the Eastern and Western hemispheres.

Therefore The Silver Market Phenomenon is timely and right on target. My advice: Consult this seminal book at your next marketing strategy session!" (Dr. Evert Gummesson, Professor of Marketing and Management, Stockholm University School of Business, Sweden). The Silver Market Phenomenon literally encapsulates the wisdom of the ages about the aged.

Mobile version (beta). Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

The Silver Market Phenomenon literally encapsulates the wisdom of the ages about the aged. In the light of the global demographic shift, this book offers an excellent overview on the matter itself as well as a thorough insight on the opportunities and challenges, which come along with it. What sets this book apart is the breadth of its geographic scope, informing readers of age-related trends around the globe from the perspective of world-class thinkers. Kohlbacher and Herstatt gathered contributors of profound expertise from a wide range of areas. This volume is full of concrete examples, first-hand insights and practical advice.

The Silver Market Phenomenon book. Goodreads helps you keep track of books you want to read

The Silver Market Phenomenon book. Goodreads helps you keep track of books you want to read. Start by marking The Silver Market Phenomenon: Marketing and Innovation in the Aging Society as Want to Read: Want to Read savin. ant to Read. by Florian Kohlbacher.

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society (Hardback). One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older.

Marketing und Innovation – zwei Themen, die seit jeher miteinander in Beziehung stehen.

Technische Universität Hamburg. Marketing und Innovation – zwei Themen, die seit jeher miteinander in Beziehung stehen. Traditionellerweise sollte das Marketing dazu in der Lage sein, Neuerungen am Markt zu etablieren und durchzusetzen. Society, Web ., Communities, Mobile Marketing etc. sind heute aus den Diskussionen in den und dem Top-Management nicht mehr wegzudenken. Zwar werden bekannte Ansätze häufig nur neu bezeichnet und verpackt.

Florian Kohlbacher, Cornelius Herstatt. The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older

The silver market phenomenon: Marketing and innovation in the aging society. F Kohlbacher, C Herstatt. L Sudbury Riley, F Kohlbacher, A Hofmeister. Journal of Marketing Management 28 (3-4), 290-312, 2012.

The silver market phenomenon: Marketing and innovation in the aging society. Springer Science & Business Media, 2010. Golden opportunities for silver innovation: how demographic changes give rise to entrepreneurial opportunities to meet the needs of older people. F Kohlbacher, C Herstatt, N Levsen. Technovation 39, 73-82, 2015. Florian Kohlbacher, Cornelius Herstatt. Category: Бизнес, Маркетинг. 9 Mb. The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change. 2 Mb. International Marketing in the Network Economy: A Knowledge-Based Approach. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.