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by Christian Schafferer

Free eBook Election Campaigning in East and Southeast Asia: Globalization of Political Marketing download ISBN: 075464393X
Author: Christian Schafferer
Publisher: Routledge (February 28, 2006)
Language: English
Pages: 166
Category: Other
Subcategory: Social Sciences
Size MP3: 1830 mb
Size FLAC: 1173 mb
Rating: 4.1
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Globalization of Political Marketing. This book examines the nature of electoral campaigns in East and Southeast Asia.

Globalization of Political Marketing. At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning.

Multiple options to purchase locally. Contents: Preface; The globalization of political marketing: an introduction, Christian Schafferer; Electoral campaigning in Japan, Christian Schafferer with Kawakami Kazuhisa; Electoral campaigning in Taiwan, Christian Schafferer; Electoral campaigning in Malaysia, Lim Hong Hai and Ong Kian Ming; Electoral campaigning in the Philippines, Julio Teehankee; Is there an Asian style of electoral campaigning?, Christian Schafferer; Bibliography; Index.

This book examines the nature of electoral campaigns in East and Southeast Asia. Christian Schafferer. Routledge, 15 May 2017 - 166 sayfa.

At the end of the last century, political marketing appeared to have become a global phenomenon with an. .

At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States.

Schafferer, Christian, ed. (2017). Election Campaigning in East and Southeast Asia: Globalization of Political Marketing. p. 36. ISBN 9781351941235. "Non-regional seats" (PDF). Taiwan Communiqué (56): 14. October 1992.

Schafferer (2006) explores the question of whether there is a dis-tinctly Asian style of electoral campaigning by analyzing of.In Election Campaigning in East and Southeast Asia: Globalization of Political Marketing, ed. Christian Schafferer, 103–140.

Schafferer (2006) explores the question of whether there is a dis-tinctly Asian style of electoral campaigning by analyzing of contextual factors.

In political marketing, the four Ps and Cs exist, too.

Chapter 1 The Globalization of Political Marketing: An Introduction Christian Schafferer Marketing developed out of the . The new director of the Metropolitan Museum, confronted with stagnant numbers of visitors, ‘broadened the museum’s appeal through sponsoring Election Campaigning in East and Southeast Asia contemporary art shows and happenings. In political marketing, the four Ps and Cs exist, too.

Ann Arbor: University of Michigan, Center for South and Southeast Asian Studies, 1983. Michigan Papers on South and Southeast Asia, no. 2. xv, 208 pp. List of Contributors, Tables. Volume 44 Issue 4 - Ronald K. Edgerton. Christianity and Public Culture in Africa.

Journal of East Asian Studies.

Recommend this journal. Journal of East Asian Studies.

At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.