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Free eBook Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise) download

by Teresa da Silva Lopes

Free eBook Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise) download ISBN: 0521833973
Author: Teresa da Silva Lopes
Publisher: Cambridge University Press (September 24, 2007)
Language: English
Pages: 326
Category: Other
Subcategory: Humanities
Size MP3: 1851 mb
Size FLAC: 1503 mb
Rating: 4.8
Format: rtf txt mbr lrf


Teresa da Silva Lopes has produced a comprehensive book on the history and expansion of the international alcoholic beverages industry, focusing on the development of global brands.

Teresa da Silva Lopes has produced a comprehensive book on the history and expansion of the international alcoholic beverages industry, focusing on the development of global brands. This probably is the best book on brands in the alcoholic beverages in the world

Teresa da Silva Lopes

Teresa da Silva Lopes. Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. For these firms, the critical intellectual property is trademarks.

Published January 11th 2010 by Cambridge University Press (first published September 24th 2007).

Global Brands: The Evolution of Multinationals in Alcoholic Beverages. Cambridge Studies in the Emergence of Global Enterprise. Published January 11th 2010 by Cambridge University Press (first published September 24th 2007). Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise).

LopesTeresa da Silva. Article in Enterprise and Society 11(01):166-168 · March 2010 with 1 Reads. LopesTeresa da Silva. Global Brands: The Evolution of Multinationals in Alcoholic Beverages. New York: Cambridge University Press, 2007 Article in Enterprise and Society 11(01):166-168 · March 2010 with 1 Reads. How we measure 'reads'. New York: Cambridge University Press, 2007.

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Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on. .

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands. Cambridge University Press. ENG. Number of Pages.

She has written on the impact of brands and reputation in the evolution of multinational firms and global industries; on multinational strategies in high risk environments; and on the role of expatriate entrepreneurship in developing countries.

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Teresa da Silva Lopes is a Professor of International Business and . Full publications list. Books - Monographs ‘Brands and the evolution of multinationals in alcoholic beverages’, Business History, Vo. 4, N. (2002): 1-30.

Teresa da Silva Lopes is a Professor of International Business and Business History at the Management School, University of York, Director of the Centre for the Evolution of Global Business and Institutions (CEGBI). Global Brands: The Growth of Multinationals in the Alcoholic Drinks Industry (New York: Cambridge University Press, 2007). ISBN 978-0-521-83397-4. Internacionalização e Concentração no Vinho do Porto, 1945-1995 (Porto: GEHVID/ICEP, 1999). Brands and the evolution of multinationals in alcoholic beverages’, Business History, Vo.

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.