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by Garth S. Jowett,Victoria J. O′Donnell

Free eBook Propaganda and Persuasion download ISBN: 0761911472
Author: Garth S. Jowett,Victoria J. O′Donnell
Publisher: SAGE Publications, Inc; 3rd edition (August 17, 1999)
Language: English
Pages: 448
Category: Mention
Subcategory: Words Language and Grammar
Size MP3: 1402 mb
Size FLAC: 1824 mb
Rating: 4.1
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5th ed. p. cm. Rev. ed. of: Propaganda and persuasion, Garth S. Jowett and Victoria O'Donnell. Includes bibliographical references and index. ISBN 978-1-4129-7782-1 (pb. 1. Propaganda. 2. Persuasion (Psychology) I. O’Donnell, Victoria. his book grew out of the discovery that both authors were interested in the study of propaganda; however, we come to this interest from the perspectives of different academic disciplines: Professor Jowett from that of communication history and Professor O’Donnell from persuasion and rheto-ric.

Propaganda and Persuasion. by Garth S. What follows is chapter 4 of Propaganda and Persuasion. 2nd edn. Newbury Park, CA: Sage Publications, 1992, pp. 122-54. Although many books date the modern study of propaganda and persuasion from the 1930s and 1940s, with the beginnings of the scientific study of persuasion, interest in the use of propaganda in World War I prompted earlier investigation. Propaganda in World War I. The period during World War I was the first time that the populations of entire nations were actively involved in a global struggle.

Garth S. Jowett, Victoria J. O'donnell. Jowett, Victoria O'Donnell. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.

Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Voransicht des Buches . Was andere dazu sagen - Rezension schreiben. Es wurden keine Rezensionen gefunden. Seite 399. Titelseite.

Garth Jowett is Professor of Communications at the University of Houston. in history and communication from the University of Pennsylvania. He has been widely published in the area of popular culture and the history of communication. Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist

Garth S. Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. O'Donnell

Garth S. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory

Includes bibliographical references and index. Singapore 048763 1. Propaganda and persuasion.

The Third Edition of this successful book has been revised, updated and expanded, building on the book′s excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.
User reviews
This book functions as an excellent outline for reflecting on rhetoric and propaganda through the ages. The authors review the history and literature of propaganda pretty thoroughly. Not much scholarship on the subject seems to have escaped their attention. You can use the references at the back of the text as a good guide to all the major academic books and articles on propaganda (at least those that have been written over the past fifty years).

After attempting to define propaganda, the authors devote the first half of the book to a historical survey of the subject, from ancient times to the present. The second half of the book is devoted to an analysis of the techniques of propaganda. My only negative critique of this book is that the authors are not fluid writers. But this did not put me off from reading the book in its entirety. I'm often impatient with awkward wording, or choppiness of phrase in a book, but the authors' thoroughness of documentation, and their commitment to survey and summarize the academic literature thoroughly, makes the text worthy of close (if sometimes painful) reading.
The topic's of propaganda and persuasion are interesting. This book presents good examples of how each and why they are so effective. A must read in my opinion for anyone who want's a deeper under standing of these arts.
The overwealming impression that I got from the Propaganda and Persuasion was that it was muddled and poorly put together. I would probably rate it at three stars but there are enough gems in this to justify a four. Even though the flow of the book is clunky you will end up taking away a lot from it.

My first complaint is that the book spends a lot of time tripping over the definition of propaganda. There is obviously quite a bit of rigorous academic debate on exactly what propaganda is but the book has trouble deciding how, when and in what format it wants to present the debate. Rather than coming up with a coherent, consistently used definition of propaganda (or even multiple definitions that are used in parallel) it haphazardly loops back on itself covering the same information two and three times.

I think this accounts for roughly 75-100 extra pages that would have been more useful as examples of propaganda throughout the ages, more rigorous analysis using the constructs presented, or even just pictures. The book has a few very cool pictures of propagandistic architecture, art, and old posters from wars. I would have been much happier with more pictures of actual propaganda that were deconstructed using the theories presented.

Coverage of the propaganda leading up to and through the first gulf war was better than nothing but certainly not what I would expect from academic material. The authors managed to strip down a fairly interesting subject into kind of blah coverage. It should also be noted that this book covers a reasonably basic view of history, something that might be suitable for first or second year undergraduates. That's not a complaint per se, just something you should know.

The book also takes on a lot of info regarding abstract theories of communication. In this respect I think this book would work quite well as a reference for a communications class but even there it is a little weak on explanations in some places.

Although my review may seem overly negative there is a lot of good content in this book that will REALLY make you think. Very quickly I could see that most people use the term propaganda incorrectly. The perfect example of this is the other reviewer who thought the book itself was propaganda because of a "liberal" slant.

Even if you accept the (dubious) argument that the book has a liberal bias that does not meet even the lightest qualifications for propaganda. Does the book contain intentional lies that are psychologically designed to subvert the readers own best interest? Do Jowett and O'Donnell hide or misrepresent their own identities in order to perpetuate this deception? Do they use creative artisanship to promote poorly reasoned support for government programs? NO, NO, NO and if anonymous reader has gotten past the third chapter they would know this book is not propaganda!

Since reading the book it appears that when most people say "x is propaganda" what they really mean is "x is an opinion/fact that I don't really like and want to suppress by labeling it propaganda." In this sense the word propaganda is frequently a "white" form of propaganda itself. Whoa....meta! Admittedly the book does dig on Rush Limbaugh in passing but justly so, he's said some insanely stupid stuff. If you're a fan of his parts of the book will make your ego a bit sore.

The book also impacted to a very large degree the way I conceive of political maneuvering by all governments. It appears that most leaders are not in fact agents of a populace but instead working out what they can get the populace to put up with. That is of course something that I took away not anything the book proclaims. Prop and Persuasion wins stars because it is awash in compelling anecdotes that I ended up sharing with friends and family. Despite what I said above there is some crucial explorations of propaganda taxonomy. Perhaps the book is even worth a read for these alone.

However, this book failed to pass the ultimate textbook test, at the end of the semester almost all of the students I took the class with trashed or resold the book. Even more telling is that most people decided not to read it at all. My complaint was that the book was poorly ordered everyone else in my class thought it was dry and uninspiring. I can see where they are coming from and accept that maybe my personal interest in the subject influences my opinion. I even showed the book to 2 other friends and they both found the writing unengaging. I certainly don't think that was the case but I since this is a review I want to encompass as many opinions as possible. Personally, I was actually looking forward to the class and read 80% of the book before the semester even started.

My final say is that this is a decent book for a classroom setting. I would have enjoyed reading it for it's own sake but among my peers (whom I consider to be highly educated, intelligent and witty) it was a dud. If you liked this or are generally interested in the subject matter I would also recommend Toxic Sludge is Good For You by John Stauber and Sheldon Rampton. It manages to tell many of the same stories in a more interesting way while using less space. Another winner is Noam Chomsky's short and sweet Media Control:Spectacular Achievements in Propaganda. You won't agree with ALL of his views but it's concentrated, hard hitting and rigorous.

Cheers and Happy Reading!

I had used this book years ago in my university studies and had a friend borrow it and never return it. It was one of my most valuable textbooks and I'm glad that I could still find it on Amazon. It was in mint condition and arrived much sooner than I had expected. I am extremely satisfied with the product and the service.
Excellent condition. The book arrived quickly and efficently. The book was posted as used, however, the book arrived brand new. Great service and above expectation.

Thank you for the great service!
Jowett & O'Donnell's book has become a sort of standard text in the teaching of propaganda, which is good, but it is not the best book to teach from nor from which to learn. Plus it's pricey--Sage, the publisher, as a foremost academic publisher, has, as academic publishers do, taken advantage of the academic captive market. Nevertheless, I especially recommend the chapter about how to analyze a propaganda campaign. It provides a step-by-step procedure that leads a student to the discovery and appreciation of the multi-dimensionality of modern propaganda campaigns. This chapter achieves, probably, the only lingering effect of having read the book. I have tried to use this book in teaching graduate and undergraduate courses in Persuasion and Propaganda, and while it has good chapters, it lacks what might be called "residual effect" --there is no great significant synthesis. Nor does it chill the soul (like Jacques Ellul's great book,Propaganda: The Formation of Men's Attitudes; and it does not, excepting the chapter mentioned above, lend itself to application. I know whereof I speak, being the author of The Ten Commandments of Propaganda, and a Professor of Communication. Nevertheless, writing a comprehensive book on Propaganda is, to say the least, difficult. Jowett and O'Donnell provide point of ingress into the field of propaganda studies (my field), but achieve little in the way of grand effect. They write like social scientists. They should be commended however for putting propaganda on the map, even if the map lacks salient topographical details demanded by the traveler and adventurer. At one third the price, Robert Jackall's reader Propaganda (Main Trends of the Modern World) has more meat; as does Ten Commandments of Propaganda The Ten Commandments of Propaganda.