Free eBook Propaganda and Persuasion download
by Garth S. Jowett,Victoria J. O′Donnell
Author: Garth S. Jowett,Victoria J. O′Donnell
Publisher: SAGE Publications, Inc; 3rd edition (August 17, 1999)
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5th ed. p. cm. Rev. ed. of: Propaganda and persuasion, Garth S. Jowett and Victoria O'Donnell. Includes bibliographical references and index. ISBN 978-1-4129-7782-1 (pb. 1. Propaganda. 2. Persuasion (Psychology) I. O’Donnell, Victoria. his book grew out of the discovery that both authors were interested in the study of propaganda; however, we come to this interest from the perspectives of different academic disciplines: Professor Jowett from that of communication history and Professor O’Donnell from persuasion and rheto-ric.
Propaganda and Persuasion. by Garth S. What follows is chapter 4 of Propaganda and Persuasion. 2nd edn. Newbury Park, CA: Sage Publications, 1992, pp. 122-54. Although many books date the modern study of propaganda and persuasion from the 1930s and 1940s, with the beginnings of the scientific study of persuasion, interest in the use of propaganda in World War I prompted earlier investigation. Propaganda in World War I. The period during World War I was the first time that the populations of entire nations were actively involved in a global struggle.
Garth S. Jowett, Victoria J. O'donnell. Jowett, Victoria O'Donnell. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Voransicht des Buches . Was andere dazu sagen - Rezension schreiben. Es wurden keine Rezensionen gefunden. Seite 399. Titelseite.
Garth Jowett is Professor of Communications at the University of Houston. in history and communication from the University of Pennsylvania. He has been widely published in the area of popular culture and the history of communication. Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist
Garth S. Jowett and Victoria O’Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. O'Donnell
Garth S. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory
Includes bibliographical references and index. Singapore 048763 1. Propaganda and persuasion.