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Free eBook Airline Survival Kit: Breaking Out of the Zero Profit Game download

by Nawal K. Taneja

Free eBook Airline Survival Kit: Breaking Out of the Zero Profit Game download ISBN: 0754634523
Author: Nawal K. Taneja
Publisher: Routledge (May 28, 2003)
Language: English
Pages: 224
Category: Engineering & Transportation
Subcategory: Transportation
Size MP3: 1670 mb
Size FLAC: 1324 mb
Rating: 4.5
Format: azw lit txt lrf


Nawal Taneja breaks down the walls of the traditional network airlines construct, and provides the kind of forward thinking that could assist in driving (or flying) us to a new prosperity.

Nawal Taneja breaks down the walls of the traditional network airlines construct, and provides the kind of forward thinking that could assist in driving (or flying) us to a new prosperity. Mike Hulley, President, Global Transportation Industry, EDS. 'Everyone knows the airline industry is a mess. Very few people understand why it is such a mess and yet fewer people have any clues as to how to make it better. Professor Taneja is one of these people and the "Airline Survival Kit" gives the industry some great guidance towards a potentially profitable future.

Some customer loyalty programs, such as Frequency programs, were introduced by American companies at the beginning of the 1980s (Taneja, 2003) and have increasingly become a popular marketing promotion technique (O'Guinn, Allen, & Semenik, 2003).

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable . About the author (2003). Dr Nawal K. Taneja is currently working in the Department of Aerospace Engineering and Aviation at Ohio State University, USA.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. Bibliographic information. Airline Survival Kit: Breaking Out of the Zero Profit Game. illustrated, reprint.

Nawal Taneja's perspective on the current global air travel situation is explored in this book.

book by Nawal K. Taneja. Nawal Taneja's perspective on the current global air travel situation is explored in this book. This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (.

Author(s) Bio. Taneja is currently working in the Department of Aerospace Engineering and Aviation . Dr Andrew Sentance, Chief Economist, British Airways plc '"Airline Survival Kit" provides an insight into the complex nature of airline industry

Dr Andrew Sentance, Chief Economist, British Airways plc '"Airline Survival Kit" provides an insight into the complex nature of airline industry. With an in-depth analysis of different st. Instructors.

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Published by ASHGATE in ALDERSHOT. Written in Undetermined.

Authors and affiliations. First Online: 01 October 2003. Airline Survival Kit: Breaking out of the Zero Profit Game by Nawal K.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (.

Download PDF book format. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. Airline survival kit : breaking out of the zero profit game Nawal K.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers.